In this first meeting, Dr. Nur Naha has touched about HRIS Introduction and Information Systems for Competitive Advantages. Deliver her lectures in English made me happy because I love learning English (in order to improve my broken English) and after all, it’s quite a long time I didn't use this language. Besides, what makes this class more interesting was, Dr. will asked us to do short discussion and presentation right after she explain each topic. I think this is a good way for us to gain more knowledge because we find the information by ourselves and we will more understand the concept and theory.
From Dr. Naha’s explanation, I can say that information and competitive
advantages is about how an organization tries their bests to keep maintain
their reputation by having good competitive strategy using the information
system. When the organization uses the technology to enhance their
efficiency of business to make them compete effectively with their competitor (Travers,
2000), it’s actually thinks about the competitive forces. The forces are the rivalry of competitors in
the same industry, the new comers of entrance, the substitute products that can
capture the market share, customers and suppliers bargaining power. Nowadays, as we can see there are many
competitors in every industry so that the firms have to compete in order to
remain competitive in the open market mechanism and for better public-private
partnership. Each organization needs to be able to counter any forces that can
give effect to company. For an example, Perodua is an automotive company
which vast production base in Malaysia that highly recognized company
throughout the country. Perodua has their own competitive strategies to compete
with strong international competitor such Honda to sustain fit in
industry.
Since information technology (IT) plays major role in business to increase
process efficiency and improves the communication, we can absolutely see
that IT able to links company with the business partner effectively. For
example, the network allows company to connect agents, customers and travel
service providers, an innovation that allowed it to broaden its marketing
range. IT can be used to lock in the suppliers and customers to switch to other
competitors. A company leverage investment in IT to create new products. IT
provides competitive business by collecting and analyzing information about
products, competitors and environmental changes. After this topic
has been explained, my group was presented about e-profile system that has been
using by all the government hospitals and other group also shared other system
uses by other department like BOMBA n etc.
In generally, I
understand that most of the company are using certain competitive strategies to
enhance their competition with other organization. The organizations have to
use some of the strategies to keep on competing so they will not lose their
customer and gain profit.
After a brief explanation on that topic where she stressed more
on Competitive Forces and 5 Competitive Strategies, whereby we were
divided into 4 small groups to discuss about the competitive forces
criteria or strategies for the industry given. My group need to discuss and
present about telecommunication industry. One of our group members was telling
clearly the differences between Maxis (Telecommunication Company that we chose)
and U-mobile (as the competitor). I enjoyed the discussion and it helps me to
understand more about this topic.
References:
1.
Khosrowpour, Jan Travers. (2000). Emerging
Information technologies for competitive advantage and economic development:
1992 Information Resources Management Association International Conference,
Idea Group Publishing
2.
R. Kelly Rainer,
Casey G. Cegielski. (2011). Introduction to IS: Supporting & transforming
business (3rd edition), John Wiley & Sons Inc.
3.
Mahmood
Hemmatfa, Marziyeh Bayat. (2010). Competitive Advantages and Strategic
Information Systems. International Journal Of Business and Management. Vol. 5,
No. 7
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